Melanie

Insights

Brand Insights

My Journey

Background

With over a decade in branding, I’ve helped shape identities that resonate deeply and stand the test of time.

Passionate about storytelling and clarity in brand voice.

Brand Strategist

BrightCo

2015 – 2020

Passionate about storytelling and clarity in brand voice.

Creative Lead

SparkLab

2020 – Present

Focusing on authentic brand stories that connect.

Brand Moments

Snapshots capturing the essence of memorable brand stories.

A logo sign attached to the wooden exterior of a building, featuring a stylized design in light and dark colors. Below the logo, text appears in a bold font. The background includes part of the building's facade and a view of street elements such as power lines and a street lamp, under a blue-tinged sky.
A close-up shot of a textured surface featuring a shiny, circular logo with stylized letters in the center. The logo appears to contrast with the matte surface, creating a sleek and modern aesthetic.
A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.
A white paper cup with a green logo is placed on a wooden surface with a blurred background. The cup features a recognizable brand symbol in its center.